By having a content aggregator website for funeral services, we hope to be able to guide customers with funeral proceedings processes. Additionally, the site can compare prices across different funeral services, allowing them to evaluate their options better. This price comparison will provide more transparent prices for customers, allowing them to grieve and mourn without being taken advantage. With the proceeds, the business will adopt a plough-back-profit model to help subsidise funerals for low-income families and aim to provide elderlies who are unable to have proper funerals.

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